Blog

Arbolus is the customer-led alternative to G2. Where G2 is a software review site built on crowdsourced peer ratings and vendor profiles, Arbolus gives investors and consultants the proprietary Voice of the Customer: named, attributable buyer insights on the B2B tech companies you are diligencing. Here is how Arbolus compares to G2, and why deal teams choose Arbolus.

Arbolus is the customer-led alternative to Gartner. Where Gartner is a research and advisory firm known for analyst research, Magic Quadrant positioning and Peer Insights reviews, Arbolus gives investors and consultants the proprietary Voice of the Customer: named, attributable buyer insights on the B2B tech companies you are diligencing. Here is how Arbolus compares to Gartner, and why deal teams choose Arbolus.

Arbolus is the customer-led alternative to TrustRadius. Where TrustRadius is a software review site built on user reviews and ratings, Arbolus gives investors and consultants the proprietary Voice of the Customer: named, attributable buyer insights on the B2B tech companies you are diligencing. Here is how Arbolus compares to TrustRadius, and why deal teams choose Arbolus.

Arbolus is the customer-led alternative to Capterra. Where Capterra is a software directory built on anonymous star ratings and vendor listings, Arbolus gives investors and consultants the proprietary Voice of the Customer: named, attributable buyer insights on the B2B tech companies you are diligencing. Here is how Arbolus compares to Capterra, and why deal teams choose Arbolus.

2026 is the year we complete Arbolus’ evolution into a data business - where products scale our impact and services bring our insight to life.

Today, we’re excited to introduce you to Aditi Verma, Project Lead in our Global Survey team. From being one of the first hires in our India office to now leading survey projects across regions and industries, Aditi's journey is a powerful example of what growth, ownership, and innovation look like here at Arbolus.

Growth comes in many forms: sometimes it’s about mastering a new skill, and sometimes it’s about making a bold move, literally. We’re big believers that stepping out of your comfort zone often leads to the biggest breakthroughs.

Today, we’re excited to introduce you to Marc Castejón, Engineering Manager from our Engineering & Data Science team. From being the very first developer in the department to helping foster a culture of innovation, Marc embodies the growth and opportunity that define life at Arbolus.

London, May 12, 2025, Arbolus, the expert network platform helping consulting firms and private equity investors gain richer customer insights, is proud to announce the appointment of Gordon Brooks to its Board of Directors. Gordon Brooks is a proven leader in the software and services space, with over 30 years of experience driving innovation and building enterprise value. His deep expertise and track record make him a valuable addition to Arbolus as it scales its offering for firms seeking smarter decision-making through better data.

For us at Arbolus, growth isn’t just about business; it’s about people. Whether it’s stepping into new roles, tackling new challenges, or even relocating across the world, we love seeing our team embrace opportunities for development.

In our "Get to Know Arbol-Us" employee spotlight series, we shine a light on the people who make Arbolus truly exceptional. Our innovative platform is built on the dedication and expertise of talented individuals who work behind the scenes to turn ideas into impactful solutions.

For our first edition, we’re featuring Harriet Hope, VP of Finance, whose journey at Arbolus since 2022 has been nothing short of inspiring.  From relocating to Barcelona to playing a key role in our Series B funding, Harriet’s story is a testament to the opportunities for growth and impact at Arbolus. 

As we approach the end of 2024, we want to take a moment to celebrate the milestones we've reached throughout the year, share our vision for 2025, and sincerely thank you for your continued support.

Arbolus secures $20M to accelerate expansion in the U.S. market.

Arbolus, the expert insights platform, has closed on a $20 million growth equity investment led by Kayne Anderson Partners Fund V, which is being sub-advised by Composition Capital, a Los Angeles-based growth stage technology investor. With this new investment, Arbolus is primed to reinforce its position as the leading disruptor in the expert insights industry, with a mission of making human knowledge digital and widely accessible.

Discover how Arbolus helped a Growth Equity investor streamline their early scoping project in the pricing software space. 

Discover how by leveraging our extensive network of IT and Cybersecurity professionals, we delivered 124 respondents within 10 days for a renowned consulting client.

Recognised among the fastest-growing tech companies across EMEA in 2024.

Arbolus appoints former EY Managing Partner Steve Martin as Chair to guide 2024 growth plans

Arbolus announces the appointment of Steve Martin, former EY Managing Partner, as Chair of the board, signaling a pivotal moment for the company as it embarks on an ambitious growth trajectory.

Recognised as one of the top startups in the UK and Ireland in 2024 by Sifted.

Ranked #62 in Financial Times' list of Europeʼs fastest-growing companies.

Ranked #22 in FT 1000 for fastest revenue growth companies in Europe.

Arbolus unveils new AI-powered platform for expert networking.

Arbolus raises $15M in Series A round led by Element Ventures.

Arbolus raises $6M to scale ML-powered insights